TITLE

Is rebranding just squaring a circle?

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the rebranding activities of four of the five terrestrial television channels in Great Britain. On- and off-air look changes in Channel 5; Makeover of BBC1 and BBC2.
ACCESSION #
7333067

 

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