August 2002
Marketing Week;8/29/2002, Vol. 25 Issue 35, p7
Trade Publication
Presents news updates on marketing in Great Britain as of August 29, 2002. Point-of-purchase campaign launched by Superdrug; Launching of the Nokia 7210 mobile phone; Animal welfare campaign launched by Marks & Spencer; Internet banking service launched by Abbey International.


Related Articles

  • Sale of the century pays off. McClary, Samantha // Estates Gazette;1/14/2006, Issue 602, p61 

    The article reports on the retail trade in Great Britain as of January 14, 2006. A 2.9% increase in like-for-like sales of food products occur in Marks & Spencer in January. The purchase of Littlewoods stores and the opening of a store in Glasgow, Scotland have both benefited New Look. Chemists...

  • M&S to launch loyalty scheme. Thurtle, Gary // Marketing Week;12/6/2001, Vol. 24 Issue 43, p5 

    Reports the plan of Marks & Spencer company to launch loyalty scheme in Great Britain. Search for direct marketing agencies for the launching of the scheme; Reinvigoration of the store card; Profit rise from combined credit card and loyalty card.

  • M&S aims Simply Food at commuters. Kleinman, Mark // Marketing (00253650);7/12/2001, p4 

    Focuses on the plan of Marks & Spencer to target commuters with a local marketing campaign for its Simply Food concept in Great Britain. Move to compete with rival stores Tesco Metro and Sainsbury's Local chains; Details on the marketing activity for the store; Reference on the services to be...

  • New M&S marketing bags mixed response.  // Marketing Week;3/25/2010, Vol. 33 Issue 13, p5 

    The article discusses the changes in retailer Marks & Spencer's marketing direction.

  • Abbey National cuts marketing of Inscape brand.  // Marketing (00253650);5/16/2002, p4 

    Reports on the move of bank Abbey National in scaling back marketing of Inscape brand in Great Britain.

  • Stock market favours job-cutting retailers. Merrick, Neil // People Management;11/21/1996, Vol. 2 Issue 23, p9 

    States that share price worries encourages Marks and Spencer to take 2,000 jobs. Link between share price and jobs; Factors that causes company's share price to fall; Retailers taking on more staff.

  • Marks & Spencer sees furniture sales jump 26%.  // Cabinet Maker;11/10/2000, Issue 5213, p1 

    Reports on a 26% increase in furniture sales at Marks & Spencer on a like for like basis in the six months ended November 2000.

  • Marks & Spencer set to push luggage range.  // Precision Marketing;8/9/2002, Vol. 14 Issue 45, p5 

    Reports on Great Britain-based Marks & Spencer's door-to-door campaign to promote its luggage department. Distribution of single sheet catalogs.

  • The secret of a healthy life revealed as...Sacha Distel. Murray, Iain // Marketing Week;9/7/2000, Vol. 23 Issue 32, p146 

    Comments on developments related to marketing and advertising in Great Britain as of September 7, 2000. Psychiatrist Raj Persaud's assertion that humor is good for one's health; Television advertisement of Marks and Spencer; Television news reporter Michael Buerk's complaint against wearing a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics