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- Beer brands do battle in Taiwan. Smith, Glenn // Media: Asia's Media & Marketing Newspaper;9/20/2002, p13
Reports the business competition between Taiwan Beer and Tsingtao in Taiwan. Launch of advertising campaigns; Impact of adopting imported beer brands on the beer industry; Variation of the pricing strategy.
- Miller revives "great taste, less filling" ads. // Modern Brewery Age;8/25/2008, Vol. 59 Issue 34, p1
The article reports on the move of MillerCoors LLC to revive its "Great Taste, Less Filling" tag line which will reappear on September 1, 2008 in revised spots of an advertising campaign during football season in the U.S.
- Planning for change. Berry, Mike // Publican's Morning Advertiser;8/21/2014, Issue 161, p3
The author discusses the launch of the Campaign for Real Ale (CAMRA) during the Great British Beer Festival in Great Britain in 2014.
- Untitled. // Marketing Week;5/8/2003, Vol. 26 Issue 19, p10
Reports on the creation of advertising campaign for Tiger Beer by Immediate Sales Co. in Great Britain. Development of press and poster campaign; Placement of posters in the underground systems; Management of media buying and planning by Walker Media.
- Drink globally. Turcsik, Richard // Progressive Grocer;8/1/2004, Vol. 83 Issue 11, p58
Discusses the popularity of imported beers in the U.S. retail market. Information on the beer sales in the country; Role of demography in the growth of the specialty beer market; Details of the advertising campaigns created for several imported beers.
- News. // Advertising Age International;01/11/99, p27
Presents news briefs in the advertising sector in Canada as of January 11, 1999. Advertising campaign for the Shaftebury's Hemp Ale beer of Shatftebury Brewing Co.; Launch of a biodegradable credit card in North American in an affinity effort between Canada Trust and its Friends of the...
- 'No ads' message threatens to bottle up Pilsner's Polish export boom. Kirkland, Joel // Prague Business Journal;2/4/2002, Vol. 7 Issue 5, p11
Focuses on the advertising campaign of PlzeÅˆskÃ½ Prazdroj, a beer company in the Czech Republic, targeted on the beer market in Poland. Basis of the advertising campaign; Rate of growth of the beer market; Impact of advertising laws on the market share of the company in Poland.
- Group: Ad bans would force job cutbacks. // Marketing News;4/2/1990, Vol. 24 Issue 7, p1
The article states that advertising bans would force job cutbacks in the U.S. According to an advertiser which released a report about advertising bans, beer and wine advertising, account for about 15 percent of the advertisements on sports programs carried on the broadcast networks, local...
- Cobra Lower Cal targets women. // Precision Marketing;6/2/2006, Vol. 18 Issue 31, p9
The article reports on the launch of an advertising campaign designed to promote Cobra Lower Cal as an alternative to full-calorie lagers and bland low-calorie brands for women, by Cobra Beer Ltd. in Great Britain. The advertisement is set to target women aged between 25 and 35 and will be seen...