TITLE

Why they ought to give a XXXX

PUB. DATE
August 2002
SOURCE
Marketing Week;8/29/2002, Vol. 25 Issue 35, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the advertising campaign created for the revival of the Castlemaine XXXX lager brand. Path to growth strategy employed by the company to promote the brand.
ACCESSION #
7332990

 

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