TITLE

IMPLICATIONS AND CHALLENGES OF AGRICULTURAL EXTENSION IN MARKETING OF PISTACHIOS (RAFSANJAN CITY, IRAN)

AUTHOR(S)
Lashgarara, Farhad; Mirdamadi, Seyyed Mehdi; Mirzaei, Sonia
PUB. DATE
January 2012
SOURCE
Journal of Agricultural & Biological Science;Jan2012, Vol. 7 Issue 1, p46
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Agricultural products have a main role in nonoil exportation. Pistachio is on of the most important export products of Iran. This study is aimed at evaluating and identifying suitable extension and educational methods in marketing of Rafsanjan's pistachio. An applied study was carried out in 2011. A questionnaire was developed, preliminary tested and data collected through a survey. The statistical population was 120 persons of agricultural extension experts of Rafsanjan city. SPSS version 16 (a statistical software) was used to analyze the data. The results of the survey showed that around 38.5% of the experts (most frequency), in relation to improvement of pistachio marketing in Rafsanjan stated that pistachio marketing improvement is relatively desirable. In opinion of most of experts, the effect of implications and challenges of agricultural extension on Pistachio marketing improvement is moderate and much, in respectively.
ACCESSION #
73309604

 

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