E-mail ads keep La Différence in touch

Carroll, Brian
August 2002
Furniture/Today;8/26/2002, Vol. 26 Issue 50, p12
Trade Publication
Discusses furniture retailer LaDifference International Home Furnishings' use of electronic mail (e-mail) advertising in the U.S. Estimated increase in revenue boosted by e-mail; Response rate to e-mail marketing; Firm's customer relationship.


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