Atlanta store builds loyalty with e-mail

Carroll, Brian
September 2002
Furniture/Today;9/9/2002, Vol. 27 Issue 2, p31
Trade Publication
Reports on the loyalty program of Unfinished Furniture Depot. Use of e-mail in marketing; Personal connection given to customers.


Related Articles

  • Unfinished Furniture Show.  // Gifts & Decorative Accessories;Jun95, Vol. 96 Issue 6, p12 

    Focus on the Unfinished Furniture Association National Convention & Trade Show scheduled on June 11-13, 1995, at the Nashville Convention Center. Theme.

  • Association news.  // Gifts & Decorative Accessories;Jan1996, Vol. 97 Issue 1, p186 

    Reports on the election of the Unfinished Furniture Association's board of directors for 1996 to 1997.

  • UFA honored for directory.  // Furniture/Today;4/15/2002, Vol. 26 Issue 32, p240 

    Reports the recognition of the Unfinished Furniture Association in the 13th annual New Jersey Society of Association Executives Crown Communiqué awards.

  • Showing unfinished furniture.  // Gifts & Decorative Accessories;May94, Vol. 95 Issue 5, p14 

    Highlights the Unfinished Furniture Association National Convention & Trade Show slated for June 11-14, 1994, at Inforum Convention Center and the Westin Peachtree Plaza in Atlanta, Georgia. Estimated number of booths; Focus of seminars.

  • Enlisted force. Nealon, Tara // Marketing Week;6/4/1998, Vol. 21 Issue 14, p57 

    Focuses on information compiled by companies in relation to customer loyalty programs in Great Britain. How this information is being used in the marketing process of companies; In-depth look at buying to a loyalty scheme's database; Cost incorporated in the use of the database. INSET: IDM...

  • The gentle touch. Francis, Keith // Marketing Week;6/4/1998, Vol. 21 Issue 14, p63 

    States that customer loyalty depends on the skills of today's sales people in Great Britain. Requirements for retaining customers; In-depth look at the approach which should be used by sales persons; Information on the awareness of customers.

  • Loyalty cards are missing the point. Conley, Clare // Marketing Week;6/18/1998, Vol. 21 Issue 16, p21 

    Focuses on the use of supermarket loyalty cards in Great Britain. Details on the launching of the Clubcard by Tesco supermarket in 1995; Amount of money spent annually on loyalty cards; Views that loyalty programs do not generate real loyalty; What is Sainsbury supermarket's main focus;...

  • Rivals join forces as customers wise up to the loyalty game. Trickett, Eleanor; Cook, Richard // Campaign (UK);08/28/98, Issue 35, p19 

    Looks at the use of loyalty cards used by companies to inspire customer loyalty of products. Views of Terry Hunt, the creative director of Evans Hunt Scott advertising agency; Belief that multi-company operations can offer greater access to data at a lower investment level.

  • A-Z of customer loyalty. Rowell, Tim // Campaign (UK);07/03/98, Issue 27, p33 

    Presents an alphabetical glossary of customer loyalty. Information on affinity cards; Insight on customer loyalty programmes; Details on data cleansing and enhancement.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics