Vodafone Hopes To Score With Beckham

Quigley, Paul
September 2002
Wireless Week;9/2/2002, Vol. 8 Issue 32, p24
Trade Publication
Reports on the marketing deal signed by British soccer player David Beckham with Vodafone. Application of the voice of Beckham in the marketing campaigns of the company; Reputation of Beckham in Great Britain; Partnership of Vodafone with Manchester United.


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