TITLE

MONEY FOR NOTHING?

AUTHOR(S)
Benady, David
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on possible problems associated with the British government's spending on campaigns to encourage recruitment to the public service industries. Rise in applications as a result of advertisements with sanitized versions of reality; Possible increase in school dropout rates; Campaigns for police, nurses and teachers; Experience of the National Health Service.
ACCESSION #
7294784

 

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