Is ABTA making a big fuss about nothing?

Barrett, Lucy
August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p20
Trade Publication
Reports on promotion efforts of the Association of British Travel Agents (ABTA). ABTA's concern about losing business to non-specialist operators; Launching of advertising campaign of ABTA in autumn 2002; Increase in the number of package holidays sold by ABTA agents.


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