TITLE

Is the UK spending spree finally over?

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the decline in consumer spending in Great Britain. Figures from the British Retail Consortium showing significant decease in consumer spending in July 2002; Factors affecting consumer confidence; Need for retailers to adjust projected business sales rates; Importance of maintaining marketing budget.
ACCESSION #
7294765

 

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