Increased competition sees BBC Magazine revamp Eve

August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p15
Trade Publication
Reports on the plan of BBC Magazines to relaunch its magazine 'Eve' following a decline in circulation figures. Change in title and format as a response to competition from Conde Nast's 'Glamour' magazine; Comparative circulation figures in the women's monthly glossy magazines sector.


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