TITLE

Increased competition sees BBC Magazine revamp Eve

PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of BBC Magazines to relaunch its magazine 'Eve' following a decline in circulation figures. Change in title and format as a response to competition from Conde Nast's 'Glamour' magazine; Comparative circulation figures in the women's monthly glossy magazines sector.
ACCESSION #
7294761

 

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