TITLE

Capital seeks chart sponsor

AUTHOR(S)
Johnson, Branwell
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates that mobile phone and confectionery brands are possible contenders to take over the sponsorship of commercial radio's Network Chart Show following Pepsi's decision not to renew its contract for 2003. Capital Radio sales team as holder of the contract from the Commercial Radio Companies Association to sell advertising slots and recruit sponsors for the Network Chart Show brand.
ACCESSION #
7294760

 

Related Articles

  • ZIMBABWE RENEGES ON LIBERALISING OF ITS AIRWAVES.  // IBE: International Broadcast Engineer;Oct2000, Issue 311, p7 

    Reports that Zimbabwe-based private broadcaster Capital Radio was shut down despite a ruling by the Supreme Court that the government broadcasting monopoly is unconstitutional. Right of private broadcasters to operate and provide broadcasting service within the country; Rejection of...

  • Capital and GWR discuss merger to form £1bn national radio group. Darby, Ian // Campaign;9/24/2004, Issue 39, p9 

    This article reports that the radio giants Capital Radio PLC, and GWR will control around 40 per cent of the national radio advertising market if their merger talks, finally confirmed this week, are successful. The deal is likely to attract regulatory scrutiny, with the Office of Fair Trading of...

  • Can Capital Radio persuade listeners it is still a leader? Darby, Ian // Campaign;10/20/2006, Issue 42, p8 

    The article reports that Capital Radio PLC wants to hire Karren Brady, managing director of Birmingham City Football Club, as its managing director. Brady is proficient because of her experience of the radio and advertising industry. Since its GCap merger, the company has been going through a...

  • GWR looks at fewer ad break strategy.  // Campaign;11/26/2004, Issue 48, p5 

    The article reports that the radio group GWR Group PLC, which is currently merging with Capital Radio PLC, is looking at restructuring its advertising breaks in order to stem the flow of listeners migrating to the BBC. The company has been prompted into taking action by a slowdown in advertising...

  • Bernard hands over the reins at GCap. Bold, Ben // Media Week;12/4/2007, p19 

    The article focuses on the implications of the resignation of Ralph Bernard as chief executive of GCap Media. According to Panmure Gordon media analyst Alex de Groote, GCap showed poor profit performance since the merger of GWR and Capital Radio. It explains the contention between the city of...

  • Capital back with title bid. Cardew, Ben // Music Week;10/14/2006, Issue 41, p6 

    This article reports on the new marketing promotion being trotted out by Capital Radio. The station has seen its ratings decline, because of the recent merger between GWR and Capital which also lead to an internal overhaul. Now that the project is over, marketing has been brought back to the...

  • Capital and GWR insist merger benefits everyone. Darby, Ian // Campaign;10/8/2004, Issue 41, p14 

    The article focuses on the need for radio companies to persuade advertisers. Capital Radio PLC and GWR reckon they've got a compelling argument for a merger. The merger, if given the green light by the Office of Fair Trading and Ofcom, would create a group owning one national and 59 local...

  • Capital Radio adds £1.5m to Xfm spend.  // Campaign;12/3/2004, Issue 49, p4 

    The article focuses on Capital Radio PLC which is to put an extra £ 1.5 million behind marketing its young brands Xfm and Choice FM as it looks to achieve a national reach of one million listeners for Xfm. The radio group is expected to appoint an advertising agency to work on the two brands...

  • Capital brand sales director slams role of auditors in radio. Darby, Ian // Campaign;3/12/2004, Issue 11, p6 

    British radio company Capital Radio PLC's brand sales director, Mike Hope-Milne, has attacked the role of auditors, arguing that they don't fully understand the effectiveness of radio as a medium. During a tour of media agencies and a presentation to the Radio Advertising Bureau, Hope-Milne...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics