Top Santé to launch own vitamin brand

August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p14
Trade Publication
Reports on the launch, by EMAP Elan's health and beauty magazine, 'Top Sante,' of its own-branded vitamin pills scheduled for July 2002. Partnership with supplements company Health Perceptions; Trend of selling own branded vitamins set by 'Cosmopolitan' magazine; Comments of EMAP deputy managing director of women's media Julie Harris.


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