TITLE

BBC's Grint moves away fromm planning

AUTHOR(S)
Wilkinson, Amanda
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of British Broadcasting Corp. (BBC) head of marketing for planning, strategy and brand guardianship David Grint to give up the planning aspect of his job to concentrate on other responsibilities. Head of brand and consumer marketing strategy as new designation of Grint; BBC's search for permanent head of marketing planning.
ACCESSION #
7294749

 

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