BBC's Grint moves away fromm planning

Wilkinson, Amanda
August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p14
Trade Publication
Reports on the decision of British Broadcasting Corp. (BBC) head of marketing for planning, strategy and brand guardianship David Grint to give up the planning aspect of his job to concentrate on other responsibilities. Head of brand and consumer marketing strategy as new designation of Grint; BBC's search for permanent head of marketing planning.


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