TITLE

National Trust reviews advertising agency arrangements as part of strategic refocus

PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on leisure provider National Trust's (NT) review of its advertising account as part of a wider effort to become more customer-focused. Shortlisting of three advertising agencies with incumbent Ideas Unlimited; Comments of NT bid overseer Sue Wilkinson.
ACCESSION #
7294739

 

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