TITLE

Whitbread in £2m Travel Inn ad review

PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the review of the advertising account for Whitebread's budget hotel Travel Inn. Account held by BMP DDB since 1999; Mother and HHCL & Partners as contenders for the account; Comments of marketing director Gill Baker.
ACCESSION #
7294735

 

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