TITLE

Mother snatches £9m Castlemaine ad brief

AUTHOR(S)
Croft, Martin
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Interbrew SA's award of its advertising account for Australian lager Castlemaine XXXX to Mother. Funding for the brand relaunching; Other brands marketed by Mother; Previous holders of the Castlemaine XXXX advertising account and their campaigns.
ACCESSION #
7294730

 

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