Mother snatches £9m Castlemaine ad brief

Croft, Martin
August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p12
Trade Publication
Reports on Interbrew SA's award of its advertising account for Australian lager Castlemaine XXXX to Mother. Funding for the brand relaunching; Other brands marketed by Mother; Previous holders of the Castlemaine XXXX advertising account and their campaigns.


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