Vivid Imaginations plans Care Bears UK relaunch

Furness, Victoria
August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p10
Trade Publication
Reports on toy manufacturer Vivid Imaginations' relaunch of the Care Bears stuffed toys on the British market by January 2003. 1.25 million pound advertising campaign; Projected sales for the product line; First launching in 1984; Demographic groups targeted by the campaign.


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