TITLE

Vivid Imaginations plans Care Bears UK relaunch

AUTHOR(S)
Furness, Victoria
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on toy manufacturer Vivid Imaginations' relaunch of the Care Bears stuffed toys on the British market by January 2003. 1.25 million pound advertising campaign; Projected sales for the product line; First launching in 1984; Demographic groups targeted by the campaign.
ACCESSION #
7294657

 

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