TITLE

Somerfield rebrands its value range

PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on supermarket retailer Somerfield's rebranding of its Basics value range to Makes Sense. Attempt to eradicate stigma attached to value ranges; Direction taken by Somerfield competitors Sainsbury and Tesco.
ACCESSION #
7294650

 

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