Britvic Soft Drinks buys Red Devil energy drink
- Britvic: cutting its losses. // MarketWatch: Drinks;March 2004, Vol. 3 Issue 3, p5
Reports on the decision of Britvic to cancel the Tango Strange Soda brand less than a year on the market. Investment of Britvic to the beverage brand; Reasons for the brand's marketing problems.
- Robinsons to double spend for Wimbledon. // Marketing Week;6/9/2005, Vol. 28 Issue 23, p16
Announces that Britvic-owned juice brand, Robinsons, is doubling its spend for Wimbledon 2005 to celebrate its 70-year presence at London, England's grasscourt tennis tournament. Budget of the brand to commemorate the anniversary over a six-week period; Brand's retention of its position as the...
- Supermarket chain axes most of Tango/7UP range. Choueke, Mark // Marketing Week;7/27/2006, Vol. 29 Issue 30, p3
The article reports that Somerfield Stores Ltd. has delisted two top brands of Britvic Soft Drinks Ltd. namely Tango and 7UP in all bottle and can formats because of poor sales. Tango Clear is known to be the only sub-brand in the entire Tango range which will still be available in the stores....
- Preparing for Wimbledon. Clark, Nicola // Marketing (00253650);6/28/2006, p22
The article presents information about Richard Collins, director of brand marketing at Britvic Soft Drinks Ltd. Collins is known among his colleagues as fiercely intelligent and particularly passionate about his brands. Collins is equally passionate about squash brand Robinsons, and is a keen...
- Britvic: Freekee tweenies. // MarketWatch: Global Round-up;March 2003, Vol. 2 Issue 3, p43
Reports on the British soft drinks company Britvic Soft Drinks' launching of a brand aimed predominantly at the under 16s called Freekee Soda. Competitors of Freekee; Challenges facing the company.
- Pepsi to extend range with 'natural' Raw variant. Bokaie, Jemima // Marketing (00253650);11/21/2007, p1
The article reports that Pepsi UK is launching new iconic brand Pepsi Raw into the pubs and bars of Great Britain. It is reported that Pepsi Raw will be the third variant in the range since the launch of Pepsi Max in Great Britain in 1993. The brand is aimed at healthier cola drinkers, despite...
- Britvic buys Red Devil to battle Red Bull might. Rogers, Daniel // Marketing (00253650);8/22/2002, p3
Reports the relaunching of the Red Devil energy drink from Britvic Soft Drinks in Europe. Endorser of the product; Market share of the energy drink product; Brand competition of the product.
- BBH employs Aardman for Robinsons TV spots. Billings, Claire // Campaign;3/19/2004, Issue 12, p7
The advertising agency Bartle Bogle Hegarty Ltd. (BBH) has developed an advertising campaign for the Britvic Soft Drinks-owned drinks brand Robinsons, which uses animated figures to bring the orange drink to life. The campaign, which introduces the new strapline "Just add Robinsons", aims to...
- Tango Fruit Fling under pressure. Johnson, Branwell // Marketing Week;2/19/2004, Vol. 27 Issue 8, p9
Reports on pressure on Britvic Soft Drinks' Tango brand following major retailers' decision to stop stocking its Tango Fruit Fling flavor. Earlier decision of Britvic to drop Strange Soda from its Tango portfolio; Reported delisting of the Tango Fruit Fling flavor by Sainsbury's, Asda and Safeway.