Britvic Soft Drinks buys Red Devil energy drink

Johnson, Branwell
August 2002
Marketing Week;8/22/2002, Vol. 25 Issue 34, p9
Trade Publication
Reports on Britvic Soft Drinks' acquisition of rights to the energy drink Red Devil. Dropping of its own adult energy drink Carbon; Purchase as an attempt to make Britvic more competitive with other brands; Red Devil company as former holder of Red Devil distribution rights.


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