TITLE

LTB seeks to update image with new name

PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on London Tourist Board's (LTB) consideration of a name change to shake off its old-fashioned image. London mayor Ken Livingstone's review of tourism strategy for the capital; Portion of strategy document dealing with LTB.
ACCESSION #
7294636

 

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