TITLE

Kimberly-Clark plans Andrex price increase

PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Kimberly-Clark's plan to increase the cost of its Andrex toilet tissue by seven percent. Expected consequence of hiking prices across the tissue market; Reasons given for the planned increase; Price war among retailers.
ACCESSION #
7294635

 

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