TITLE

Fairgrounds try to improve their image

AUTHOR(S)
Johnson, Branwell
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on efforts of travelling fairground operators to improve their image. Plan of the Showmen's Guild of Great Britain to develop a national marketing structure; Appointment of Desmond Fitzgerald of Fitzgerald marketing as consultant to explore the feasibility of national advertising and the potential for generating activity.
ACCESSION #
7294626

 

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