TITLE

Daimler-Chrysler considers European launch for Dodge

AUTHOR(S)
Barrett, Lucy
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Mercedes-Benz and Jeep parent company DaimlerChrysler's consideration of a launch of its Dodge brand. Evaluation of the possibility by executive vice-president of global sales Jim Schroer; Conditions for expanding the Dodge marque overseas.
ACCESSION #
7294623

 

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