TITLE

Campbell picks marketing boss

AUTHOR(S)
Charles, Gemma
PUB. DATE
August 2002
SOURCE
Marketing Week;8/22/2002, Vol. 25 Issue 34, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of former Clairol marketer Tim Peterman as marketing director of Campbell Grocery Products. Replacement of Andrew Slamin; Restructuring of Campbell since acquisition of the Oxo and Batchelors brands from Unilever.
ACCESSION #
7294617

 

Related Articles

  • Campbell promotes top marketer to European category directorship.  // Marketing Week;3/21/2002, Vol. 25 Issue 12, p6 

    Reports the promotion of Andrew Slamin for European category director of Campbell Grocery Products in Great Britain. Duties and responsibilities of Slamin; Career history of Slamin; Plans of the company in promotion of the products.

  • Kettle Chips calls advertising review. Cassidy, Anne // Campaign (UK);8/29/2008, Issue 34, p3 

    The article reports that Kettle Foods Inc. is looking for an advertising agency to market its premium crisps brand named Kettle Chips in Great Britain. The crisp-maker has shortlisted Dye Holloway Murray, Isobel and one undisclosed agency for the campaign. Andrew Slamin, marketing director of...

  • Campbell centre to boost product innovation.  // Marketing Week (01419285);4/3/2003, Vol. 26 Issue 14, p8 

    Reports on the launching of a research and development center by Campbell Grocery Products in Great Britain. Growth of the product development program; Investment of the firm in product innovation; Reorganization of the marketing department.

  • P&G man takes Campbell's Euro reins. Parry, Caroline // Marketing Week (01419285);6/5/2003, Vol. 26 Issue 22, p5 

    Reports on Campbell Grocery Product's appointment of Peter Weider as vice-president for marketing in Europe. Campbell's plan to strengthen its marketing team; Role and responsibilities of Weider.

  • Campbell loses grocery products MD. Charles, Gemma // Marketing Week (01419285);7/4/2002, Vol. 25 Issue 27, p5 

    Reports on the resignation of Alison Levett, managing director of Campbell Grocery Products. Reasons cited for resigning; Career history.

  • Campbell in marketing team clearout. Charles, Gemma // Marketing Week;3/27/2003, Vol. 26 Issue 13, p7 

    Relates the plans of Campbell Grocery Products to reorganize its marketing department. Number of employees who were fired and who resigned.

  • Naked takes on £11m Campbell planning in brief. Charles, Gemma // Marketing Week;8/29/2002, Vol. 25 Issue 35, p10 

    Reports that Campbell Grocery Products has given its media planning business to advertising agency Naked. Value of the advertising account.

  • Oxo aims branded cookbooks at foodies. Mason, Tania // Marketing (00253650);8/15/2002, p9 

    Reports the publication of branded coffee table recipe books from Campbell Grocery Products in Great Britain. Role of Exposure agency in conceiving the cookbooks; Introduction of Oxo cube products of the company through an advertisement created by Abbott Mead Vickers BBDO.

  • Naked to reinvigorate Campbell's brands. Hall, Emma // Campaign (UK);9/6/2002, Issue 35, p19 

    Reports the appointment of agency Naked to revamp and rebrand the classic brands of Campbell Grocery Products in Great Britain. Advantages of selecting Naked agency; Terms of campaign agreement; Characteristics of classic brands Oxo, Homepride and Campbell's; Company background of Campbell.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics