Analysts: Yield Indexes Floating Near the Bottom, But Reversal in Sight

O'Connor, Jeanine
August 2002
Bond Buyer;8/23/2002, Vol. 341 Issue 31456, p4
Trade Publication
Analyzes the yield indexes of the retail market after recessionary period of 1990 in the U.S. Statement of Evan Rourke in municipal risk management and strategies at Prudential Securities Inc.; Revelations on budgetary problems of the state; History on the default rate of municipal issues and preponderance of insurance perception of tax-exempt debt.


Related Articles

  • Marketing strategy to push your company forward. Graham, John R. // Fairfield County Business Journal;9/23/2002, Vol. 41 Issue 38, p11 

    Provides tips in marketing. Promotion of advertising during a slower economy; Use of direct mail; Clarification of the marketing message.

  • It's Mplanet Month... Frank, John N. // Marketing News;1/30/2009, Vol. 43 Issue 1, p04 

    The article discusses reports in this issue of the magazine including an article on marketing during economic downturns, the prospects for marketing employment in 2009 and information on the 2009 Mplanet marketing convention.

  • Don't let marketing efforts recede in recession. Clark, Ed // Journal of Business (10756124);11/21/2001, Vol. 16 Issue 24, pB12 

    Discusses the need for companies to maintain their marketing efforts during a recession. Inclusion of evidence that customers spend more at the end of each recession than they were spending when it began; History of companies' sales and profits during recessions in the United States; Strategies...

  • Marketing During a Recession. Tribby, Mary Ellen // Origination News;Mar2009, Vol. 18 Issue 6, p14 

    The article offers information on how to market a business during a recession in the U.S.

  • Recession's valued lessons. Rothenberg, Randall // Crain's New York Business;7/9/2001, Vol. 17 Issue 28, p8 

    Comments on issues relating to recession in the media and marketing sector in the United States from 1988 to 1991. Effects of the recession on business; Lessons learned from the recession; Changes brought by recession.

  • FORTUNE FOLLOWS THE BRAVE. Greenberg, Eric Rolfe // Management Review;Jan93, Vol. 82 Issue 1, p8 

    Focuses on the impact of recession on marketing in the United States. Methods of marketing resources allocation adopted by companies during the 1990-1991 recession; Keys to gaining market share during a recession.

  • Recession-Proof Your Budget. Gale, Michael // Adweek Magazines' Technology Marketing;Sep2001, Vol. 21 Issue 8, p38 

    Provides suggestions to help technology marketers counter the effects of a recession in 2001. Determination of the category of one's brand; Calculation of marketing spending; Discussion of the integrated marketing philosophy.

  • Cowardice can't get you through a big recession. Gowar, Richard // Marketing (00253650);2/14/2002, p16 

    Calls for resolve in marketing amidst recessions in Great Britain. Lack of marketing experience among board directors; Vision for the brand; Accompaniment of resolute people; Delegation of public relations responsibilities.

  • Strategy clinic. Holmes, Guy // Caterer & Hotelkeeper;5/29/2008, Vol. 198 Issue 4529, p37 

    The article provides an answer to a question on how to reduce marketing expenditure during the periods of economic downturn.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics