Whipping up good relations

Essinger, James
August 2002
Cabinet Maker;8/30/2002, Issue 5302, p8
Trade Publication
Discusses the use of public relations (PR) and advertising. Difference between PR and advertising; Use of advertising by companies promoting consumer goods; Recommendation of creating a marketing campaign that uses advertising and PR in harmony; Ways in which PR can be a cost-effective marketing technique.


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