TITLE

Female and Male Sport Fans: A Comparison of Sport Consumption Motives

AUTHOR(S)
James, Jeffrey D.; Ridinger, Lynn L.
PUB. DATE
September 2002
SOURCE
Journal of Sport Behavior;Sep2002, Vol. 25 Issue 3, p260
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The current study sought to extend our knowledge of sport fans by examining whether the motives for being a fan of a specific team were similar or different for females and males. The study further sought to identify whether the reasons for being a fan of a women's sport (women's college basketball) were different than the reasons for being a fan of the same sport played by men (men's college basketball). Contrary to previous research, results indicated that females and males were not equally likely to be sport fans, in general or for a specific team. The male participants' ratings as fans of sport in general and fans of specific teams were significantly higher than the ratings of female participants. The overall ratings on the sport consumption motives were higher for males, and there were significant differences on five of the motives measured. There was no significant difference between the two motives rated highest by females and males (the Action of sports and the Opportunity to Escape from one's daily routine). Across sports the only significant difference was the Aesthetic appeal of basketball. Males appreciated the beauty and gracefulness in basketball for men's and women's games, while females found women's basketball more aesthetically appealing.
ACCESSION #
7279743

Tags: SPORTS spectators;  FANS (Persons)

 

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