Female and Male Sport Fans: A Comparison of Sport Consumption Motives

James, Jeffrey D.; Ridinger, Lynn L.
September 2002
Journal of Sport Behavior;Sep2002, Vol. 25 Issue 3, p260
Academic Journal
The current study sought to extend our knowledge of sport fans by examining whether the motives for being a fan of a specific team were similar or different for females and males. The study further sought to identify whether the reasons for being a fan of a women's sport (women's college basketball) were different than the reasons for being a fan of the same sport played by men (men's college basketball). Contrary to previous research, results indicated that females and males were not equally likely to be sport fans, in general or for a specific team. The male participants' ratings as fans of sport in general and fans of specific teams were significantly higher than the ratings of female participants. The overall ratings on the sport consumption motives were higher for males, and there were significant differences on five of the motives measured. There was no significant difference between the two motives rated highest by females and males (the Action of sports and the Opportunity to Escape from one's daily routine). Across sports the only significant difference was the Aesthetic appeal of basketball. Males appreciated the beauty and gracefulness in basketball for men's and women's games, while females found women's basketball more aesthetically appealing.


Related Articles

  • Perceptions of Sport Fans who BIRG. End, Christian M.; Dietz-Uhler, Beth; Demakakos, Nickole // International Sports Journal;Winter2003, Vol. 7 Issue 1, p139 

    Deals with a series of studies which examined how people perceive sport fans who bask in the reflected glory of the team with which they identify. Methods; Results; Discussions.

  • Fan Power. Reilly, Rick // Sports Illustrated;10/28/2002, Vol. 97 Issue 17, p178 

    Presents a humorous Bill of Rights-style document for sports fans. Expectations for stadium design and naming; Recommendations for songs that should not be played during games; Rules for spouses while fans watch 'SportsCenter'; Others.

  • Untitled.  // Trammel Trace Tribune (Tatum, TX);9/25/2008, Vol. 33 Issue 37, p2 

    A photograph of the Tatum Eagle volleyball team fans in Tatum, Texas is presented.

  • LAUREN booth.  // New Statesman;12/11/2000, Vol. 129 Issue 4516, p63 

    Presents an article on the behavior of sports spectators or fans during football games. Details on a football game between England and Germany.

  • Cheers and Jeers. Florence, Warren // Tennis;Apr2001, Vol. 37 Issue 3, p16 

    Features the result of a survey concerning the attitudes and behavior of tennis fans during games.

  • Fans Require Incentives to Attend Games.  // USA Today Magazine;Dec99, Vol. 128 Issue 2655, p15 

    Reports that sports fans in schools require incentives to attend sporting events in the United States. Decline of fans' interest in watching games; Examples of marketing incentives; Reasons for the declining attendance of fans.

  • SEX DIFFERENCES IN SPORT SPECTATOR INVOLVEMENT. Bahk, C. Mo // Perceptual & Motor Skills;Aug2000, Vol. 91 Issue 1, p79 

    Examines sex differences in involvement with sports as spectators. Study of emotional, cognitive, and behavioral involvement; Males' exhibition of higher involvement with sport spectating than did females; Data supporting the unidimensionality, reliability and validity of the Sport Spectator...

  • Fan(atic)s on the Loose. Barrett, Wayne M. // USA Today Magazine;Jul90, Vol. 119 Issue 2542, p93 

    Focuses on the motivations for sports fans to misbehave in public during sports events. Cultivation of a circus-like atmosphere in sporting events by marketers; Case examples of the circumstances that contribute to the declining level of behavior of sports fans.

  • Will vs. Skill. Bodo, Peter // Tennis;Nov/Dec2007, Vol. 43 Issue 10, p28 

    The author reflects on the difference between romantic tennis fans who value players exhibiting skill and artistry on the court and pragmatic tennis fans who enjoy watching players who win.


Read the Article


Sign out of this library

Other Topics