TITLE

MOBILE MARKETING AND YOUTH TARGETING

PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents findings of research by Aerodeon on the use of text messages as a tool in marketing to youth consumers in Great Britain. Use of text messages by the youth; Text messaging patterns of relevance for marketers.
ACCESSION #
7271409

 

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