TITLE

EXPLODING MYTHS ABOUT MARKETING TO Ds AND Es

AUTHOR(S)
Anderson, Teresa
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Corrects common misconceptions about marketing to low-income consumers in Great Britain. Comparison with affluent consumers in terms of discretionary spending; Fundamental aspirations; Degree of brand loyalty.
ACCESSION #
7271408

 

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