TITLE

Agencies under the cosh

AUTHOR(S)
de Chenecey, Sean Pillot
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores ways in which advertising agencies can address consumer apathy. Signs of consumer apathy towards creative work; Extent of client dissatisfaction with advertising agencies; Effectiveness of the use of branded content; Changes in advertising methodologies.
ACCESSION #
7271403

 

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