TITLE

An untapped source

AUTHOR(S)
Wheating, Geoffrey
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues that the computer games industry needs to use broader marketing techniques to target its customers in Great Britain. Pitfalls of current marketing techniques in the industry; Household penetration of game consoles; Ways in which the industry can create effective dialogue with defined audiences.
ACCESSION #
7271393

 

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