TITLE

Creating regional appeal

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the branding and marketing of local and regional communities to generate tourism and commerce. Role of advertising agencies in branding; Phases of branding campaigns; Examples of branding campaigns for communities in various countries.
ACCESSION #
7271387

 

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