TITLE

Crisis, what crisis?

AUTHOR(S)
Lewis, Elen
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the management of brands in crisis. Examples of crises that could damage a brand's reputation; Approaches to crisis management; Experiences of companies in crisis management.
ACCESSION #
7271382

 

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