TITLE

Tightening the utility belt

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Npower's business strategy in the gas and electricity market in Great Britain. Growth of the company since its launching in 2000; Brand management; Advertising campaigns.
ACCESSION #
7271380

 

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