Tightening the utility belt

Jones, Morag Cuddeford
August 2002
Brand Strategy;Aug2002, Issue 162, p16
Trade Publication
Reports on Npower's business strategy in the gas and electricity market in Great Britain. Growth of the company since its launching in 2000; Brand management; Advertising campaigns.


Related Articles

  • Npower hunts sponsors for 'fuel for poor'  // Marketing Week;11/7/2002, Vol. 25 Issue 45, p8 

    Reports that the British energy firm Npower is looking for sponsors to fund its Health Through Warmth scheme aimed at eradicating fuel poverty. Aim of the scheme to provide money to help the poor make their homes more energy efficient and warmer at a lower cost; Total investment in the scheme;...

  • Npower to sell own-brand white goods in home services venture.  // Marketing Week;4/13/2000, Vol. 23 Issue 11, p8 

    Reports that British electric utility National Power is planning to offer various home services and products under its domestic energy arm called npower. Offer of renewable energy packages; Launch of an advertising campaign to introduce the services and products.

  • Npower price rise hits high users. Peacocke, Heather // Utility Week;2/28/2003, Vol. 19 Issue 9, p28 

    Reports on the increase in gas and electricity price by NPower in Great Britain in February 2003. Impact of the price hike on high and low users who pay by Direct Debit; Percentage of increase in gas prices; Reason for the price hike.

  • Utility, not commodity? Kilby, Nathalie // Marketing Week;9/22/2005, Vol. 28 Issue 38, p33 

    Focuses on the recognition gained by Npower, owned by German utility company RWE, in the energy industry. Approximation of the total number of customers of Npower; Transparency in Npower's pricing policy; Significance of sponsorship by Npower in the cricket game on the people's awareness about...

  • Npower starts installation of smart meters.  // Marketing Week;9/7/2000, Vol. 23 Issue 32, p10 

    Reports on Great Britain-based electric utility npower's installation of smart meters for its customers as of September 7, 2000. Advantages offered by smart meters for utilities and consumers.

  • Npower faces shutdown of its marketing.  // Marketing Week;10/4/2001, Vol. 24 Issue 34, p8 

    Focuses on the warning for gas and electricity provider, npower to improve its sales practices in Great Britain. Threat of energy regulator Ofgem on the suspension of npower's marketing activities; Complaints of consumers on the marketing techniques.

  • Npower penalty proves own goal.  // Utility Week;6/7/2002, Vol. 17 Issue 23, p8 

    Reports on the decision of energy retailer Npower to scrap a penalty clause designed to lock customers into a dual-fuel deal until the end of 2002. Plan of the company to freeze its energy prices until January 2003; Administration fee faced by companies changing supplier before the end of the...

  • Npower plans 'green' energy service. Bashford, Suzy // Marketing (00253650);8/2/2001, p3 

    Reports on the negotiation of Npower with Greenpeace in launching the green electricity product called Juice in Great Britain. Reasons for the creation of green electricity product; Advantages of Innogy's Npower; Expectation of the Npower to the costumers.

  • Npower.  // PRWeek (London);3/20/2009, p6 

    This article reveals that Npower is the last among large energy firms in Great Britain to cut its electricity prices. Consumer groups are dissatisfied with Npower for leaving its gas prices unchanged despite dramatic fall in price of wholesale gas. In 2008 Npower increased its gas prices by 26%...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics