TITLE

Marketing brands to fans

AUTHOR(S)
Draper, Peter
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an extract from the book 'Uncommon Practice,' about the marketing communications strategy of the Manchester United soccer team in Great Britain. Management of the Manchester United brand; Ways of rewarding fans for their allegiance to the team.
ACCESSION #
7271375

 

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