TITLE

World's top 100 brands- are they fact or fiction?

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes Interbrand's 2002 list of the world's top brands. Impact of the list on the branding industry; Market trends affecting the value of brands; Effects of brand valuation by surveys on brand reputation.
ACCESSION #
7271368

 

Related Articles

  • No magic formula for valuation. Lewis, Elen // Brand Strategy;Aug2003, Issue 174, p3 

    Focuses on the annual valuation of the top 100 global brands by Interbrand. Lists of the three most valuable brands of the company; Criticisms on the valuation methodology used by the company; Use of publicly available marketing and financial data to pin a number of brands.

  • Time to Buy British Perfume? Singer, Claude // Brandweek;3/17/2003, Vol. 44 Issue 11, p34 

    Provides information on country-of-origin branding. Generalizations to consider in terms of country-of-origin branding; Implications of the practice of creating and assembling goods at different sites; Valuation index of Interbrand for 2002.

  • Interbrand tops design group brands.  // Design Week;3/1/2007, Vol. 22 Issue 9, p3 

    The article states according to a recent Business Superbrands rankings, Interbrand has been rated the most recognized and trusted of Great Britain's design group brands. Business Superbrands is compiled from two sets of scores, one by a council of experts and another by 1500 business executives,...

  • Interbrand index shows the value of UK retail branding. Pacey, Emily // Design Week;4/17/2008, Vol. 23 Issue 16, p7 

    The article reports that Interbrand has revealed its inaugural Top-Performing European Retail Brands 2008 index at the World Retail Congress in Barcelona, Spain. The index shows the best-performing retail brands in Europe. According to chief executive Jez Frampton, his consultancy considers the...

  • Pampers ranked 29th most valuable brand.  // Nonwovens Industry;Nov2013, Vol. 44 Issue 11, p20 

    The article reports on the 2013 world's most valuable brands ranked by consulting firm Interbrand, which places Pampers diaper by Procter & Gamble Co. at the 29th spot with a value of $13.035 billion.

  • GREAT IRISH BRANDS. Rahman, Shauna // Checkout;Dec2007, Vol. 33 Issue 12, p55 

    The article discusses the growing performance of the Irish brands in the marketplace in Ireland. According to Interbrand, some brand leaders have consistent performance in the global market because of the certain characteristics and approaches they share. Old brands that established a committed...

  • Don't slash the budget. Shoebridge, Neil // BRW;9/18/2008, Vol. 30 Issue 37, p53 

    The article highlights a report from Interbrand which warns chief executive officers and finance directors not to cut their marketing budgets and reduce their brand investments despite the uncertain condition of the economy. According to Interbrand, moods and appetites of the business may...

  • THE EVALUATION OF INTELLECTUAL PROPERTY USING QUANTITATIVE METHODS. Niţu, Valentin Ionuţ // Annales Universitatis Apulensis - Series Oeconomica;2012, Vol. 14 Issue 1, p252 

    Currently the importance of intellectual property continues to rise. The market where the intellectual property assets are traded supports significant changes, which increase the importance of how assessment methods are applied to it. In present economy, the share of intellectual property assets...

  • More power to Ikea.  // Cabinet Maker;2/4/2005, Issue 5424, p5 

    This article reports that according to international brand consultant Interbrand, Ikea AB is the most powerful brand in Europe and Africa. Its brand could become stronger with the launch of Ikea homes in Great Britain, several years after it was first mooted. The close competitors of Ikea were:...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics