TITLE

Food labels wide of the mark

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines research on food brands that use inaccurate nutritional information on their labels. Approach to presenting data about caloric contents; Fat-free claims of brands; Accuracy of claims about health claims of branded food products.
ACCESSION #
7271366

 

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