TITLE

Cerne Abas Giant gets a lesson in safe sex

PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the Family Planning Association's marketing techniques to promote safe sex in Great Britain. Approach to advertising condoms; Materials used to support the campaign.
ACCESSION #
7271361

 

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