TITLE

Santa Claus isn't just for Christmas- he's for life

AUTHOR(S)
Sunderland, Nick
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explores issues related to the marketing of the character of Santa Claus as a brand. Keys to the success of the Santa Claus brand; Licensing of the brand; Ways to raise annual revenues for the brand.
ACCESSION #
7271354

 

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