TITLE

Marketing

PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to marketing as of August 2002. Nestle Rowntree's advertising campaign for its Fruit Pastilles and Fruit Rash brands; Tesco PLC's introduction of the Cherokee casual clothing range; Schweppes' advertising campaign using celebrity lookalikes.
ACCESSION #
7271343

 

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