TITLE

Launches and Rebrands

PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to brand management recent as of August 2002. Rebranding of the Switch debit card brand; Deloitte Consulting LLC's change of its name; M&C Saatchi Agency's launching of a venture to develop unwanted brands.
ACCESSION #
7271342

 

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