TITLE

Brand truth and consequence

AUTHOR(S)
Lewis, Elen
PUB. DATE
August 2002
SOURCE
Brand Strategy;Aug2002, Issue 162, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the growth in consumer awareness on corporate brands and its impact on business. Factors driving consumer awareness; Implications for brand management.
ACCESSION #
7271331

 

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