TITLE

A 'thank you' goes a long way

AUTHOR(S)
Kelly, Joyce
PUB. DATE
July 2002
SOURCE
H&HN: Hospitals & Health Networks;Jul2002, Vol. 76 Issue 7, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertisements for Mount Carmel Health System in Columbus, Ohio. Agency that created the advertisements; Budget allocated for the campaign; Concept and impact of the campaign on consumers.
ACCESSION #
7257235

 

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