TITLE

BIG GUNS take aim at RN crunch

AUTHOR(S)
Serb, Chris; Greene, Jan
PUB. DATE
May 2002
SOURCE
H&HN: Hospitals & Health Networks;May2002, Vol. 76 Issue 5, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of several health care organizations to attract and retain registered nurses. Television advertising campaign of Johnson & Johnson; Information on Employee Incentive Scholarship Program by the U.S. Department of Veterans Affairs; Enactment of Nurse Reinvestment Act. INSET: Small hospital helps its nurses and, by extension, its community.
ACCESSION #
7254408

 

Related Articles

  • Johnson & Johnson's...  // Campaign;01/15/99, Issue 2, p18 

    Discloses that Johnson & Johnson's Clean & Clear skincare range has signed up as sponsor of `Crush,' a girl's lifestyle show on the youth-oriented television channel Rapture.

  • K-Y: 'Say It With Geysers' Ebenkamp, Becky // Brandweek;4/20/2009, Vol. 50 Issue 16, p053 

    The article evaluates the advertising campaign for K-Y Intense, a product from Johnson & Johnson designed to enhance female arousal.

  • Medic to the stars. Fraleigh, James // RN;Aug2007, Vol. 70 Issue 8, p17 

    The article features Kathy Cossu, a nurse who works in the set of movies, commercials and television shows. Some of the actors Cossu has worked with include, Kate Winslet, Kathy Bates and Leonardo DiCaprio. She started her set nurse work as technical advisor on the television soap opera "Another...

  • A commercial failure. Gardner, Jonathan // Modern Healthcare;12/10/2001, Vol. 31 Issue 50, p36 

    Reports on advertisements aired by the Alliance for Quality Nursing Home Care in Montana and South Dakota calling on United States Congress to reverse some restraints on Medicare spending set to take effect in October 2002. Details on the ad campaign; Effect of the television campaign on...

  • Taking Things for Granted. Carroll-Johnson, Rose Mary // Oncology Nursing Forum;Mar/Apr2003, Vol. 30 Issue 2, p195 

    Editorial. Comments on the television advertisements (ads) which feature patients or their family members recalling the fear of a cancer diagnosis and the inevitable courses of chemotherapy that are prescribed. Part of the script of the ads; Implications for oncology nurses.

  • Manan Trivedi Optimistic of Win in Pa. Race. SOHRABJI, SUNITA // India -- West;10/31/2014, Vol. 39 Issue 50, pA3 

    No abstract available.

  • ABC 'Crossing' to ad-free bow. Schneider, Michael // Daily Variety;09/14/2000, Vol. 269 Issue 9, p1 

    Reports on the agreement between American Broadcasting Co. and Johnson & John Co. (J&J) to show the debut of the television series 'Gideon's Crossing' without advertisements. Trade-off for J&J for agreeing to underwrite part of the episode's cost; Placement of J&J products; Number of additional...

  • Report: No More Baby Steps for Interactive TV. McClellan, Steve // Broadcasting & Cable;9/15/2003, Vol. 133 Issue 37, p23 

    Reports on the multi-platform interactive TV sponsorship bought by Johnson & Johnson for the show "The View: His/Her Body Test" in the U.S. Benefits obtained from the platforms; Average amount of time spent by viewers interacting via the Wink system; Expected growth in interactive TV advertising.

  • Johnson & Johnson to tackle might of Head & Shoulders.  // Marketing Week;10/2/2003, Vol. 26 Issue 40, p9 

    Reports on the plans of Johnson & Johnson to launch a Neutrogena Anti-Dandruff subbrand in Great Britain. Efforts of the company to compete with marketing-leading Head & Shoulders shampoo; Amount intended for television advertising of the brand; Creation of consumer-friendly dandruff shampoo.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics