TITLE

Using Electronic Technology for Recession Marketing

AUTHOR(S)
Krantz, Boris
PUB. DATE
January 2002
SOURCE
Gases & Welding Distributor;Jan/Feb2002, Vol. 46 Issue 1, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the use of electronic technology for recession marketing of distributors in the United States. Cost-effective vehicle for communications; Profits through cross-selling; Software that offer marketing options.
ACCESSION #
7248425

 

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