Six Ways to Lose Your Audience in the First Ten Seconds

Rotman, Ethan
January 2012
Legacy (National Association for Interpretation);Jan/Feb2012, Vol. 23 Issue 1, p36
Academic Journal
The article outlines some of the reasons why speakers lose their audience with their opening comment. According to the article good openings build a speaker's credibility and capture the attention of the audience. Among the surest ways to lose an audience is to admit and demonstrate one's unpreparedness and nervousness, to make meaningless statements , to put oneself's down and to tell the audience there is no reason to listen.


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