JUGGLING BLUE, WHITE COLLARS: Eastman deploys brands in meeting multiple needs

Pond, James
August 2002
FoodService Director;8/15/2002, Vol. 15 Issue 8, p96
Trade Publication
Reports on the installation of Virtual Food Court, a multi-brand multi-operator food service offering at Eastman Chemical Company's complex in Kingsport, Tennessee. Several quick-serve brands at the unit; Total foodservice revenue of the operations in the complex; Percentage of sales of Eastman's foodservice accounted from catering activity; Reason for employing multi-brand multi-operator approach.


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