TITLE

What the hell are car ads driving at?

AUTHOR(S)
Deeproot, Grace
PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on automobile advertisements in Great Britain. Comparison of victories in car races with an athlete's victory on the athletic tracks; Realization that car marketing has not improved.
ACCESSION #
7243354

 

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