TITLE

COOL FOR CASH

AUTHOR(S)
Charles, Gemma
PUB. DATE
August 2002
SOURCE
Marketing Week;8/15/2002, Vol. 25 Issue 33, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the transformation of brands to self-styled 'cool consultancies' that aim to make brands in Great Britain fashionable. Constituents of cool marketing; Possible establishment of coolness in marketing as a key brand indicator; Difference between cool and youth marketing.
ACCESSION #
7243330

 

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